Who Is CrossFader?

CrossFader is a brand dedicated to promoting creative expression across various mediums, including art, music, and graphic design. Inspired by DJ culture, CrossFader offers a unique range of clothing, accessories, and miscellaneous items that embody a blend of culture, diversity, and creativity. The brand's mission is to foster inclusivity, collaboration, and innovation, represented by its Seal of CrossFader, which encapsulates elements such as love, belief, music, production, art, individual voices, and DJ culture. CrossFader aspires to establish a physical store that serves as a haven for music enthusiasts and fashion-forward individuals, featuring a curated selection of vinyl records, CrossFader merchandise, and a cozy coffee bar. The store aims to push boundaries, blend genres, and inspire its audience to embrace their creativity and individuality.

Mario Winston- After retiring from Costco Wholesale, embarked on a new venture. With three decades of dedicated service, including 26 years in management, he accumulated a wealth of experience and knowledge that shaped his leadership approach. While fully committed to Costco Wholesale's success, his passion for art, fashion, music, and merchandising remained ever-present. Activities such as DJing, music production, and graphic design took a backseat as he prioritized providing for his family. He takes pride in being a devoted father to two exceptional sons and a husband to a supportive and inspiring wife. Their combined aspirations led to the founding of CrossFaderLA, a platform that fosters creativity and commerce.

Sara Winston-  With over 10 years of management experience in various areas of retail management, including general and niche concepts, she has joined CrossFader in its early stages. Her time at Long Beach State has instilled in her a commitment to productivity, efficiency, fairness, and consistency. She has extensive experience in merchandising, receiving, point of sale, and marketing, and she is always looking for ways to improve. Sara's dedication and experience will be invaluable in overseeing CrossFader's growth and success.

Jeramiah Winston- A highly skilled Black illustrator and graphic designer, he is passionate about fantasy illustrations and the representation of People of Color in art. With a background as a Media Assistant, Jeramiah is proficient in multiple industry standard programs. Their academic degree from Stanford University and experience in media and communication make them our creative director and brand coordinator.  

Jonathan Winston- Holds a Bachelor's in Sociology and excels in event coordination and social research. They specialize in providing comprehensive reports, opinions, and testimonies for legal matters. Skilled in communication, collaboration, and project management, Jonathan combines sociological knowledge and event coordination expertise to support clients and experts. They are passionate about driving innovation and offering strategic solutions to make a positive impact. Notably, Jonathan is the architect behind the Vinyl Thoughts Podcast.