Evolution of CrossFaderLA

It’s been two years since we launched CrossFader, and what a journey it's been—challenging, disappointing, and at times, just downright dead.

But those low points are often the best times to learn, pivot, adjust, and listen to where you're truly being guided.

For the first two years, CrossFader was focused on streetwear... But the constant, unchanging love I had was for music itself—the beauty of crossing genres and crate digging for samples.

The universe gave me a clear sign. My son, Jeramiah, found a discarded tub of records on 80th Street in Inglewood. We cleaned them up and, mostly on a whim, I added a few to the CrossFaderLA.com website. Sales were flat, and nothing moved for months.

Then, a sale. One gospel record, bought by a collector clear across the country in New York. That was the spark. That was the ignition. That was the turning point.

It was the clear instruction to pivot the business model. Since then, records have become our connection with the community. My first day selling records at a pop-up outsold everything I made the year before. Now, every time I walk into a record store, I’m not just digging for me; I'm curating a taste to share with our vinyl patrons. The joy of helping someone find that perfect gem is infectious.

We are just getting started, and the vision is clearer than ever. Thank you to my incredible tribe—my sons, Jonathan and Jeramiah, and my wife, Sara—for pushing and believing in the mission.

#CrossFaderLA #Entrepreneurship #Pivot #SmallBusiness #VinylCommunity